Aviva Life Insurance Review
This article was last updated:
We look at costs, features, customer feedback and claims data on life insurance policies from Aviva.
This article was last updated:
We look at costs, features, customer feedback and claims data on life insurance policies from Aviva.
Aviva is the UK's largest insurer, and provides 2.17 million customers with life insurance, according to research by Statista.
See how Aviva fared in our rankings of the UK's best life insurance companies, according to independent research.
In this in-depth review article, we look at:
We have also written reviews of Aviva's Income Protection policies and its Critical Illness Cover.
Aviva is one of the oldest and largest insurance companies in the world, with over 300 years of history. The company was founded in London in 1696 by a group of merchants who pooled their resources to insure themselves against the risk of fire.
Aviva has been through a lot of changes over the years, but one thing has remained constant – its commitment to providing customers with high-quality life insurance products.
Aviva offers a wide range of life insurance policies, from simple term life insurance to more complex whole life insurance.
Aviva's term life insurance policies are some of the most popular on the market. The company offers three different types of term life insurance – level term, decreasing term, and increasing term.
Aviva's level term life insurance is a straightforward policy that pays out a fixed sum if you die during the term of the policy. The policy does not increase in value over time, so it is best suited to people who are looking for a basic life insurance policy with no frills.
Aviva's decreasing term life insurance is designed to cover a debt that is gradually repaid over time, such as a mortgage. The policy pays out a decreasing amount of money over the term of the policy, so it is best suited to people who are looking to cover a specific debt.
Aviva's increasing term life insurance is a more flexible policy that allows you to increase the amount of cover as your needs change over time. The policy is best suited to people who are looking for a long-term life insurance policy that they can adjust to suit their changing needs.
Aviva's Over 50s life insurance is a policy specifically designed for people aged 50 and over. The policy does not require a medical examination, so it is ideal for people who are looking for a life insurance policy but are not able to take a medical.
Aviva's life insurance policies are some of the most competitively priced on the market. The cost of a policy depends on a number of factors, including your age, health, and lifestyle.
Here are some examples of how much Aviva's life insurance policies would cost for different people:
Quotes are correct at the time of writing, but obviously you should always get your own life insurance quote to make sure it reflects your own specific personal circumstances
In recent years, Aviva has regularly paid out on more than 98% of life insurance claims. Find out how that compares to the life insurance industry average.
Here are Aviva's pay out rates for life insurance:
Source: Aviva, "£1.1bn in individual protection claims helped more than 53,700 customers and families in 2021"
Life insurance can be a tax deductible business expense in certain cases. For example, if the life insurance policy is taken out on a key employee, the premiums can be deducted as a business expense. Additionally, if the life insurance policy is used as collateral for a business loan, the
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