About Us

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About Us
Photo by Alexandra Kirr / Unsplash

Founded in 2022 with a mission to demystify life insurance, It’s For Life is your one-stop shop for everything from term insurance covering your mortgage to key person insurance for your business.

We’re here to help you understand how life insurance works in the UK, what it’s for, and how to get the best cover for your needs.

We believe that life insurance is one of the most important financial products you can buy, but it’s also one of the most complex. We’re here to help you cut through the jargon and find the life insurance policy that’s right for you.

The site is impartial and independent of the life insurance companies we write about.

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"Now I know why life insurance is important and how much I need"

How does It's For Life make money?

We're not paid to write any of the articles on It's For Life, but we might receive commission payments if you click on a link to a life insurance company's website, or fill in your details and agree to be contacted by phone or email.

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