Liverpool Victoria (LV=) Critical Illness Review
This article was last updated:
Our experts review costs, policy features, and customer feedback on Liverpool Victoria (LV=)'s range of Critical Illness policies.
This article was last updated:
Our experts review costs, policy features, and customer feedback on Liverpool Victoria (LV=)'s range of Critical Illness policies.
LV= is a UK-based insurance company that offers a range of insurance products, including life, home, and travel insurance.
Find out how LV= ranks against other insurance companies that offer Critical Illness Cover.
In this guide:
Liverpool Victoria was founded in 1843 as a mutual life insurance company. It was created to provide financial security for working people in the UK. The company grew steadily over the next few decades, and by the early 1900s, it had become one of the largest life insurance companies in the country. During the First World War, LV= played an important role in supporting the war effort, and in 1918 it launched its first advertising campaign. In the years after the war, LV= continued to grow, and by the mid-1950s it had more than two million policyholders. In recent years, LV= has expanded its operations beyond life insurance, and today it offers a wide range of financial services products.
Liverpool Victoria (LV=) is a UK-based insurance company that offers critical illness policies to its customers. The policies offered by LV= are designed to provide financial protection to policyholders in the event that they are diagnosed with a critical illness. The policy benefits can be used to help cover the costs of treatment, income replacement, and other expenses associated with a critical illness.
The cost of Critical Illness from Liverpool Victoria (LV=) varies depending on the age of the customer. For example, a 40-year-old UK customer would pay £9.60 per month, while a 60-year-old UK customer would pay £23.76 per month.
In general, LV='s UK customers are satisfied with their Critical Illness policies. Customers appreciate the peace of mind that comes with having this type of insurance, and say that the claims process is straightforward and efficient. Some customers have had to make a claim on their policy, and report that LV= paid out quickly and without any hassle. Overall, customers feel that LV= is a reliable and trustworthy insurer.
There are a few pros and cons to LV='s UK Critical Illness policies.
On the plus side, the policies cover a wide range of 87 conditions, including some that are not typically covered by other insurers. The policies also have relatively low premiums and provide a good level of financial protection in the event of a serious illness.
On the downside, some policyholders have complained about the claims process, saying that it is slow and difficult to navigate. Additionally, LV= has been known to impose pre-existing condition exclusions on some policies, which means that policyholders with certain health conditions may not be covered for them.
According to the latest figures, Liverpool Victoria paid out 92% of all critical illness claims in 2020. See how that compares to 2021 critical illness pay out data from other life insurers.
"I am so relieved that I bought Critical Illness cover from LV=. I never thought that I would need to make a claim but when I was diagnosed with cancer, it gave me peace of mind to know that my family would be taken care of financially if something happened to me."
Life insurance can be a tax deductible business expense in certain cases. For example, if the life insurance policy is taken out on a key employee, the premiums can be deducted as a business expense. Additionally, if the life insurance policy is used as collateral for a business loan, the
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